Lower Customer Support Costs

The user do not need to contact the customer support while they are having a user friendly interface.

Lower Long Term Production Costs

Spend less money on fixing things that users have found unacceptable, and spend more time including improvements to help make the product and your customers' lives even better.

Greater Customer Retention

Good interface design not only improves the user's experience, but it also effective in more positive reinforcements of you company. The satisfaction of the user experience helps you to remain the existing customer base and increase the chance to attract new customer through testimonials and word of mouth, the latter of which remains the most effective marketing method.